I passed off the damp, stained tee to the New York University researchers who run Smell Dating, who saw it not as an object of disgust, but as boyfriend bait. After 72 hours, the cotton was pickled in my essence. For three days and nights I wore the same cotton T-shirt, through sweaty workouts and while I slept. I’d never heard that you should also smell like yourself, though, until I joined a matchmaking service called Smell Dating. Can you sniff your way to love?Įveryone knows that to find true love, you have to be yourself. Now, social media entrepreneurs are putting that science to the test.
Researchers believe that our unique bodily scent plays a larger role in our social lives than we know.